How it starts
A one-line brief and a generic template family. The AI improvises everything else.
The Site Planner reads your real business profile, modules, opening hours and Companies House data, proposes a page set with rationale, and waits for you to approve before any code runs.
Customisation depth
You mostly accept what the AI produced; deeper changes mean wrestling with templates or exporting to another tool.
Every element is editable in place via fourteen typed EditOps — text, classes, attributes, hierarchy, backgrounds, sections. Tagged revision per change, undo never destructive.
Data binding
Prices, opening hours and services are typed into pages by hand and drift out of date the moment the business changes.
Nineteen typed slot bindings hydrate elements from the same source as your invoices, CRM and bookings. Update the source once; every page updates.
AI on real content
AI is a one-shot draft step at the start; afterwards you are on your own.
AI lives inside the editor: tone-preset rewrites in place, Clone or Inspired reshape from a reference image, brand-locked image generation. All under a publish gate.
Hosting and domains
DNS lives in a hosting panel. SEO is plugins. Multi-site means multi-account.
Custom domain with automatic SSL provisions in-product. Edge CDN, image optimisation, sitemap, structured data and redirects in the same shell. Multi-site stays under one business.